Healthy Lifestyle Programs and Events

HMSA’s eat healthy Campaign

HMSA’s eat healthy Campaign encouraged Hawaii residents to make smarter eating choices. The multifaceted campaign, which concluded at the end of 2009, centered on the slogan, "Eat smart. Eat healthy. Enjoy!" The campaign included community events, family activities, and media messages with practical nutritional advice. Campaign highlights included:

• Family events at Windward Mall, Ala Moana Shopping Center, Pearlridge Shopping Center, and Ward Warehouse with healthy food demonstrations, nutrition information, and games. Neighbor Island eat healthy events featured health screenings, fun contests and entertainment. All events were open to the public at no cost.
• "Sunny Side Up" TV segments on KGMB9’s Sunrise morning news program, featuring nutrition tips, healthy recipes, and fresh ideas on eating and living well in Hawaii.
• A partnership with the Alliance for Drama Education demonstrated the benefits of healthy eating to schoolchildren in a fun, creative way, involving exercise and musical performances. Also, a partnership with the Honolulu Theatre for Youth (HTY) enabled the development of short playlets about healthy eating that were performed at HTY’s productions of Nightingale and Musubi Man.
• In-depth feature articles and recipes in Island Scene magazine with expert nutrition advice. A dynamic website features healthy recipes, nutrition tips, a community events calendar, and interactive children’s games promoting healthy foods.